In this week's Ad Spot, brands prove that cowboys can tame cars, blood connects enemies, and even corporate satire can spark ...

Coca-Cola and Lucasfilm's new two-minute short film is an ode to the Star Wars fandom that has kept the franchise alive for almost fifty years.

Cola's stronghold in most states, but Sprite's fans in New Jersey and Dr. Pepper's surge signal shifting soda trends.

Becca Vodnoy reveals how Coca-Cola x Star Wars at Disneyland taps nostalgia, storytelling, and fan connection in the Refresh ...

Coca-Cola Star Wars Refresh Your Galaxy campaign brings together two icons to bring storytelling both on and beyond the bottle. As seen during the launch, how and why people connect entices people to ...

Ah, the fizzy sound of cracking open a can of cold soda. Here's a nostalgic look at some of the '90s flavors that came and ...

Cola’s AR-powered Star Wars collectibles to Hinge’s brutally honest breakup and Toad&Co’s human–toad romance, this week’s ...

Coca-Cola launches a Star Wars-themed AR campaign with collectible cans, immersive tech, and a trip across the galaxy—all ...

Star Wars and Coca-Cola are partnering on a limited-edition collection of cans and bottles featuring characters from the ...

Coca-Cola and Disney have teamed up to launch a global campaign, “Coca-Cola x Star Wars: Refresh your galaxy”, celebrating ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...