Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Duster is kicking off summer streaming in style. In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...

On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

Warner Bros. announced Friday that "Mickey 17" will stream on Max beginning May 23. The film hails from "Parasite" director ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Remember a couple of years ago when Max changed its name from ‘HBO Max to Max’? Well, now they’re going back to ‘HBO Max’.

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max has just dropped a teaser for “Task,” a new crime show from Brad Ingelsby, the creator of “ Mare of Easttown .” Frankly, that in of itself should be enough to put “Task” on your radar. “Mare ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...