The ability of college athletes to cash in on their collegiate fame has led to fewer players jumping early to the NBA draft.

The ability of college athletes to cash in on their collegiate fame has kept players from jumping early to the NBA draft, ...

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big ...

How a pair of Star Wars Crocs and a viral group chat led LSU’s Jake Brown to score a unique NIL deal, and a championship ...

Texas A&M’s Trev Alberts outlines post-settlement revenue sharing, calling for bold modernization and leadership to reshape ...

Penn State introduced the ROAR+ platform in partnership with Playfly Max and Lockerverse, per a release. Penn State described ...

WILLIAMSPORT — A former Penn State basketball player says he was offered a $60,000 Name, Image and Likeness (NIL) contract ...

Although the NIL (Name, Image, and Likeness) concept appeared on the scene four years ago, it’s only in the past few months ...

Ryder Lyons is likely going to get paid a lot of NIL money to play college football at BYU. Not one single dollar will come ...

Payments to NCAA players have cut the number of underclassmen in the NBA draft, which hits the second-round talent pool.