The ability of college athletes to cash in on their collegiate fame has led to fewer players jumping early to the NBA draft.

The ability of college athletes to cash in on their collegiate fame has kept players from jumping early to the NBA draft, ...

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big ...

How a pair of Star Wars Crocs and a viral group chat led LSU’s Jake Brown to score a unique NIL deal, and a championship ...

Texas A&M’s Trev Alberts outlines post-settlement revenue sharing, calling for bold modernization and leadership to reshape ...

Penn State introduced the ROAR+ platform in partnership with Playfly Max and Lockerverse, per a release. Penn State described ...

WILLIAMSPORT — A former Penn State basketball player says he was offered a $60,000 Name, Image and Likeness (NIL) contract ...

Here are the 10 women's college basketball players with the highest NIL valuations entering the 2025-26 season.

The University of Wisconsin and its NIL collective have sued the University of Miami, saying it knowingly induced one of the ...

The first-of-its-kind case of one school (Wisconsin) suing another (Miami) over a football player transferring could shed new ...