All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Our tech editors Mike and Henry explore three of the coolest new Samsung products at this year’s Samsung First Look event at CES 2025, featuring cutting-edge TVs, innovative gaming monitors, and personal assistant robots.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,