This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various ...

AJIO, part of Reliance Retail, is an online fashion platform offering curated global and Indian brands. The campaign seeks to ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities ...

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...