Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Tide and Marvel Studios have joined forces for a new campaign, titled “Collateral Stains,” timed to the release of “Captain America: Brave New World,” according to a press release. The latest Marvel ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Will Meta’s decision this week to loosen its ...

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...