The government has re-asserted its view that “pure brand advertising” should be exempt from incoming rules that will ban less healthy food and drink products online and on TV pre-9pm. At the beginning ...

CMOs should be optimising work for effectiveness as it is happening, as opposed to just “signing a big cheque” and working out how it performed afterwards, says Lloyds Group top marketer Suresh Balaji ...

By respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national ...

With hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use ...

From the industry failing working mums to marketers’ concerns over their lack of AI expertise, it’s been a busy week. Here is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...

Aldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance ...

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...