With a background in biochemistry, Erica Taylor admits her route into marketing is not common, but it has given her a unique ...

A trip to Costa Coffee reveals multiple behavioural science biases that can make a significant difference to your bottom line ...

Car rental company Avis is on a mission to move away from its corporate messaging, set by its US counterpart to a strategy ...

Current food marketing director Sharry Cramond is set to transition to lead the retailer’s clothing and home business, as ...

From the challenge of navigating client-agency relationships to the need for CMO input in marketing degrees, it’s been a busy ...

Champion of ethnically diverse marketing talent, not-for-profit People Like Us is inviting brands to join its mission to ...

Former Adidas marketer Carla Murphy will report into CEO Ije Nwokorie, who previously held the chief brand officer role, ...

Following roles at P&G, Xbox and Amazon Prime, Typeface CMO Jason Ing has learnt a lot about running marketing in brands at ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

If NPD “hits all of the elements of a good marketing strategy”, why aren’t more marketers influencing innovation?

In the final instalment of our State of Academia series, we ask if industry should get hands-on shaping marketing education.

With many marketers reporting feeling overwhelmed and exhausted, it’s time for leaders to consider different means to support ...