This week's ads tackle themes of public scrutiny, climate change, nostalgia, and competitive spirit through humour, ...

A new syndicated study, the eDART-IPL 2025 report by CrispInsight and Kadence International, indicates that the most dedicated Indian Premier League (IPL) viewers, termed 'Superfans', are a crucial ...

Among the jury chairs are Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria, and Praful Akali, each leading categories in Broadcaster, Technology, Public Relations, Green ...

The platform allows brands to identify and collaborate with influencers based on specific geographic locations, including ...

Paramjeet Singh Mehta shares how ASUS India is tapping into Gen Z and millennial mindsets through a segmented, context-driven marketing approach and more.

PRESS DISPOSAL,' the campaign invites people to symbolically throw away the emotional remnants of their exes — from fake ...

Perplexity plans to use this data to serve targeted ads through its Discover feed. Srinivas said he believes users will ...

The app allows creators to apply 'Content Credentials' to their work, a secure form of metadata that verifies the creator’s ...

According to the new guidelines, all digital advertising campaigns by government departments, corporations, boards, ...

Interviews: Tara Kapur reflects on what leadership looks like — both in how brands speak, and in who gets to shape that voice. She is also a juror for Social Samosa's Superwomen 2025.

In a market flooded with free content, pirated sites, and deeply ingrained TV habits, getting Indian audiences to pay for entertainment must have been a significant challenge. Flashback to 1997, ...