AMC Theatres has added a new feature to its website that gives moviegoers a feature they have been demanding for years.

AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. Get Ready for More Commercials in Movie Theaters ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

It is unclear how much time, if any, the new agreement AMC has struck will actually add to the pre-movie show. On its website, AMC says its screenings currently feature about 20 minutes of pre ...

The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network ...

Movie tickets will be slashed in half this summer at AMC Theatres. The world’s largest cinema chain announced Tuesday the launch of “50% off Wednesdays,” a major new pricing initiative ...

Enforcement of the policy might vary from location to location. “In previous movies we have had people sing and dance and then it gets loud in there,” said Izzy Stewart, a supervisor at AMC ...

A national cinema chain will begin offering weekly discounts in July as the summer movie season heats up. AMC Theatres, the largest theatrical exhibitor in the U.S., will begin offering 50% off on ...

Nicole Kidman is fine with you making memes of her viral 'we come to this place for magic' AMC ads. 'I’ll do anything for cinema, so you can meme me as much as you want,' she says.