The Gladiator II popcorn bucket takes the gimmick to a new level, incorporating augmented reality after you finish your snack ...

Augmented Reality (AR) is transforming entertainment by bringing characters, concerts and stories to life all around us—no ...

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

The movie Submerged was neither augmented reality (AR) nor virtual reality (VR) nor 360-degree video. It was more like 180-degree video. According to reviews, the experience was as immersive as a ...

While people wait for the iPhone's augmented reality apps to arrive ... It will also change how we experience games, movies, advertising, and more, in ways we haven’t yet imagined.

An Apple insider has claimed the Cupertino company is 'seriously considering' releasing AR smart glasses that would be linked ...

Various divisions within Disney are exploring applications for augmented reality, which places digital elements into the real world, virtual reality, which immerses the user in a simulated ...

Visualize tabletop conflicts like never before in Rift Zone: Contact – a fast-paced wargame that uses augmented reality to ...

Virtual reality (VR) and augmented reality (AR) are changing the world ... Take, for example, the Barbie movie of 2023. Ahead of the film’s release, Warner Bros. Pictures partnered with Snapchat to ...

Meta's net income jumped 35% year-over-year to $15.68 billion when it reported its third quarter earnings on Wednesday ...

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

Walt Disney is forming a new unit to coordinate the company's use of emerging technologies such as artificial intelligence ...