News

A dive down the rabbit hole of what it actually takes to make a seemingly simple supermarket product - and what happens when ...
A recent trademark dispute over the iconic Campbell’s Soup can design is apparently cooling off.. Less than a month after the Camden-based food giant filed a federal trademark dilution lawsuit ...
In addition, the suit says, Campbell’s has spent more than $100 million to market its soup over the last two years. It claims Jane Foodie imitated the can “to garner attention by association ...
The can’s use of two colors dates to 1898, one year after a company employee created a way to condense and can soup. The first labels were black and orange, according to Campbell’s website.
Campbell’s Soup introduced the iconic red-and-white can in 1898, after copying the uniform colours of the Cornell football team. Campbell Soup Company photo In 1904, artist Grace Dayton sketched ...
In fact, according to FoodDive, Campbell's soup lineup accounts for just a quarter of its total sales, which is a decrease of 40% from 2017, while its snack ranges make up about 50%.
Cans of the company’s wares — like soup — had already been labeled with just Campbell’s last name, but it wasn’t until 1922 that the company adopted “Soup” as its middle name ...
After 155 years, Campbell Soup Company (CPB) wants to make a historic change to its name. The company wants to drop the word "soup" and become The Campbell’s Company. The change is pending ...
The Campbell Soup Company, which has sold everything from vegetables, snacks, salsa, soup and much more in its 155 years in grocery, has decided to drop the word “Soup” from its corporate name ...
The Campbell Soup Company, which has sold everything from vegetables, snacks, salsa, soup and much more in its 155 years in grocery, has decided to drop the word “Soup” from its corporate name ...
Campbell’s was the first to sell canned soup more than a century ago. The company’s cans later were featured in iconic pop art by Andy Warhol.