The first in a series of essays examining the past, present and future of a basketball superstar and cultural force.

Los Angeles Lakers superstar LeBron James is the NBA's all-time leading scorer. Thanks to Nike, fans of the basketball legend ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

The group is being advised by LeBron James's business partner Maverick Carter. The post LeBron James Not Involved in NBA Competitor League Effort appeared first on Front Office Sports.

Gabe Vincent addressed the crowd and said, "I think it's important at this time that we come together as a city, as a community, as a family and help support those who are in need right now. Go Lakers ...

David Becker/Getty Images The James' eldest child, LeBron Raymone "Bronny" James Jr., is named after his famous father. In an episode of the talk show "The Shop: Uninterrupted," the Lakers star ...

A high school basketball player in Oklahoma saved his opponent’s life after he collapsed on court. The 18-year-old responded ...

James Keith wanted to wear a fedora with his outfit for New Year’s Eve 2015, but he couldn’t find one that quite fit the bill. A year after he conceived his design, he finally got the hat he wanted on ...

Ohio State plays Notre Dame in the National Championship on Monday at 7:30 p.m.On Saturday, the team released the ifnal ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

Lakers. Skip Bayless thinks Bronny James might not have what it takes in the NBA Lakers. LeBron and Savannah James will take a different approach to Bryce James' NCAA career compared to Bronny ...

NBA legend LeBron James has come to the defense of his son, Bronny James, who has faced intense criticism following his debut with the Los Angeles Lakers. Despite the spotlight and high ...