Los Angeles Lakers superstar LeBron James is the NBA's all-time leading scorer. Thanks to Nike, fans of the basketball legend ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

With an estimated net worth of $1.2 billion, LeBron James has made many sound financial decisions throughout his life. James has won four NBA titles and four Most Valuable Player awards since he was ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

LeBron James has been the premier player in basketball ... and their variations typically range from $180 to over $200. But Nike’s latest deal offers a wide variety of size and color choices ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...