Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

A change in the way Nielsen calculates NFL ratings means a big boost in the salary cap should be coming, and just in time for the Lions ...

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

Plus, NBA finals ratings slide in first two games, while the NCAA Women’s College World Series delivers historic viewership The post LA Protest Coverage Sparks Cable News Ratings Growth, CNN Doubles ...

Low numbers mean low ad prices, which translates into low profits for the networks. Thus any chance to improve the accuracy of Nielsen data is a welcome advancement.

Insiders have hailed this shift as one of the most significant developments in the TV ratings world in years, but what does it mean? Big Data + Panel is a new Nielsen methodology combining the ...

Some background here is necessary. Nielsen’s definition of “big data” for this purpose covers “return-path data (RPD) from cable and satellite set-top boxes, as well as automatic content ...

MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings - 11/01/2024 The move - which comes a little over a year after Nielsen disclosed its plans - means more stable and representative ...

More: Black women are in charge at this year's DNC.Expect a different kind of convention. See how ratings have changed over time. For convention audience, Nielsen measures the percentage of ...

Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become its local ratings currency in all markets starting in January ...

What Is the Nielsen Company? The Nielsen Company is an information, data, and market measurement firm. As of October 2022, the Nielsen Company is private company owned by a private equity ...