The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

Also featuring in Panasonic’s impressive upcoming Z95B, the new panel achieves a peak brightness of 4000 nits – marking a 33 per cent increase over its predecessor – through a redesigned four-layer structure, dubbed the Primary RGB Tandem structure.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

According to a report by industry tracker Display Supply Chain Consultants, shipments of OLED screens used in high-end IT devices will increase to 44 million units in 2026, with a compound annual growth rate of 51 percent. DSCC also forecasts that the revenue from OLED tablet panels will exceed $2 billion in 2026, with a CAGR of 46 percent.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.