The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that Prime Video continues to reach new users in the U.S., as it prepares to roll out new ad tech in connection to its 2025 upfront presentation later today.

Streaming giant Amazon Prime Video will be including “limited advertisements” in their movies and series from June 17. In an email sent to its subscribers, the streaming service also mentioned that if users wish to go ad-free,

The move, the company said, is designed to support continued investment in premium content without raising the cost of the standard Prime membership.