Businesses have started offering day rentals of Samsung phones with powerful 10x zoom lenses, ensuring concert goers leave ...

Samsung tapped Felix Lee, one of K-pop's hottest faces of late, to promote its new phone.

Marketing for the company's foldable ... bright-eyed Gen-Zers — members of a generation that adores K-pop and is curious about Korean culture. And Samsung invited (and likely paid) a handful ...

Suga, Stray Kids, IVE’s Jang Won-young, and Jeongyeon from Twice were among the K-pop stars who attended the event. The Galaxy Unpacked event on Wednesday was Samsung Electronics’ first unpack event ...

Actually, no, you won’t be. Samsung says this space will host meet and greets with “top K-Pop idols” each Saturday while the pop-up is open. They’ll also host fireside chats with wellness ...

Samsung TV Plus is working with SM Entertainment to bring a raft of K-pop performances to the platform via the SMTOWN FAST channel. Coinciding with SM Entertainment’s 30th anniversary ...

Scott sat down alongside Melissa Wasserman, Samsung Ads’ Head of Marketing to discuss marketing strategies and innovation at the Variety Studio presented by Canva. “It’s a great marriage ...

Its latest ambassador is Felix Lee, a runway staple and one of KPop's biggest names. Samsung released the Galaxy S25 Edge on Monday, a 5.8 millimeters-thick phone priced at $1,099. Samsung is ...