Fans were able to vote on the new mascot for the team, and it seems that Mammoth won in the end. Many fans were hoping for the Utah Yeti to win the contest, but the organization has gone in a ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

Mammoth Sans, which features a 10-degree forward slant that mirrors Utah’s mountainous terrain and reflects the team’s relentless pursuit of progress.” The team will also introduce a mascot ...

Utah will introduce a Mammoth-inspired mascot at home games next season, which will be revealed in the coming months. The name, which inadvertently leaked on the team's official YouTube channel ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the excitement being felt around the Utah Mammoth is palpable as they forge ahead ...

With the Mammoth now being the new mascot, fans in Utah can go forward ... to get everything ready for fans. Cheers to Utah Mammoth on their reveal. Commissioner Bettman press conference with ...