Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Allan Leighton is not wasting any time. No sooner does the veteran retail chief return to where it all started for him, at Asda, than he launches what he intends will be the great push to ...

Supermarkets Asda relaunches hunt for new CEO The company has been without a permanent CEO since the departure of Roger ...

To launch the Rollback campaign, Asda’s brand ambassador Joe Wicks stars in a new 30-second TV ad, which brings back the infamous Asda Pocket Tap as the retailer returns to its roots. Commenting on ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...