Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.

The Coldplay kiss cam scandal highlights the decline of concert etiquette, where viral moments overshadow the cathartic experience of live music.

During a recent Philadelphia Phillies game, mascot Phillie Phanatic reenacted the viral Coldplay concert kiss cam, sparking cheers from the crowd.