Welcome, When you talk to Hollywood insiders about creators you often encounter the same reactions: confusion and ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Murad Salikhov, founder of VC firm Schwarzwald Capital, examines the widening gap between how digital labor is evolving and ...

The size of the creator economy is hotly debated, along with who “counts” as part of this ecosystem. But there’s no debate that it’s big, and growing quickly: Some peg the worth of the ...

This divide not only exposed the contrasting nature of the two events but also underscored the broader segmentation within the creator economy itself: scale vs. intimacy, polish vs. presence, ...

As 2024 kicks off, the creator economy is having an identity crisis. Link-in-bio startups, influencer merchandise companies, and other creator-as-customer businesses are not becoming big money ...

The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027.

In Silicon Valley, “creator economy” used to be nearly as hot a buzzword as “AI” is right now. But even as content creators remain at the forefront of culture, the numbers behind venture ...

“The modern creator economy began when YouTube introduced its partner program in 2007, putting ads on videos and letting creators keep 55 percent of the revenue generated,” said Casey Newton ...

Investments into creator economy companies might be down, but creators are continuing to interface with VC money in a way that their audiences don’t often see. Charli D’Amelio and her family ...

Being a TV production company is the basis of Banijay Germany, but we’re an entertainment business and creators are part of ...

In the creator economy, success threatens the very authenticity that made a creator successful. “You start in your living room and you’re just like everybody else and you’re doing your ...