The excitement of Emmy nomination morning fades quickly for studios and networks, because the more daunting question is always the same: How do we actually win? It's tempting to judge frontrunners based on sheer nomination tallies.

From 'The Bear,' 'The Pitt' and 'The White Lotus' to 'Industry,' 'The Rehearsal' and more, the shows that were celebrated and overlooked this year.

Severance’ leads the awards this year with 27 nominations, with ‘The Penguin,’ ‘The Studio,’ and ‘The White Lotus’ close behind.

Jay-Z and Beyoncé are in an Emmy State of Mind. Let’s just hope the power couple stays Drunk in Love even after this year’s competition, where they’re competitors in the outstanding variety special (live) category.

And Netflix didn't get noms for every show that it was pushing - see the underperformance of Squid Game and Everybody's Live With John Mulaney. But Netflix simply has more - and a wider variety of - offerings than anyone else.

Emmy nominations provide insight into how awards campaigns have changed, how late night TV has adapted, and how 'The Studio' helps Apple TV+

"Severance," "The White Lotus," "The Studio" and "Hacks" are among the shows that earned top nominations for the 77th annual Primetime Emmy Awards​ as the 2025 nominees were announced Tuesday morning.

In a slate dominated by returning faves like 'Severance' and 'The White Lotus,' more offbeat choices like 'The Rehearsal,' 'Common Side Effects' and 'Somebody Somewhere' were particularly refreshing.

The 76th Annual Emmy Awards will honor series that aired between June 1, 2024 and May 31, 2025. The 77th annual Primetime Emmy Awards are set to take place on Sunday, September 14, live on CBS at 8:00 p.m. ET/ 5:00 p.m. PT. Nate Bargatze will be hosting the awards show.

Netflix's Bela Bajaria reacts to an impressive Emmy nomination showing for shows like "Adolescence" and "Black Mirror"