LinkedIn’s launching some new, AI-powered tools for job seekers, with a new “Job Match” tool on job listings, that will show you how you can improve your chances of getting a specific role, and a separate recruitment AI agent, which is part of its broader push to incorporate AI agents of all types.

LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ads. The video element of the campaign, for example, will highlight scenarios where products are being marketed to the entirely wrong audience.