According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...

Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

Versant, the Comcast-owned company formerly known as SpinCo, has a new programming team. The company has named six executives ...

Comcast’s SpinCo, which will include cable networks USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Comcast has unveiled a raft of senior programming and acquisition appointments for its soon-to-be spun-off cable business ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

The spinoff of Comcast‘s cable networks has a name: Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our ...

VERSANT, Comcast's planned spin-off consisting of select news, sports and entertainment assets, has clinched a two-year deal ...

Comcast’s spin-off of much of the NBCUniversal channels business will be known as Versant, the company has confirmed.

Mark Lazarus, CEO of the new company, announced the name to staffers in a memo on Tuesday, “We would be foolish to expect everyone to love the name of our new company immediately. There were ...