The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.

After seeing a resurgence in its viewership, the liberal network’s ratings are plummeting once again.

NBCUniversal on Wednesday announced it will sell ads for Versant, the new name for Comcast's spinoff of most of its cable networks including USA, CNBC and MSNBC. Why it matters: The deal allows ...

“NBCUniversal operates a best-in-class advertising sales and strategy division, and partnering with Mark Marshall and his team, alongside Tom Winiarski in his new role, will enable Versant to ...

“NBCUniversal operates a best-in-class advertising sales and strategy division, and partnering with Mark Marshall and his team, alongside Tom Winiarski in his new role, will enable Versant to ...

Versant, Comcast‘s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal. Under the pact, which will cover the next two upfront cycles ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

VERSANT, Comcast’s planned spin-off consisting of select news, sports and entertainment assets, has clinched a two-year deal with NBCUniversal for advertising sales. U.S. VERSANT advertising ...

Comcast’s Versant has tapped NBCUniversal execs Susie Kricena and Michael Sluchan as new programming executives for the new company housing Comcast’s cable network portfolio. Kricena ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025 ...