Paige Bueckers reflects on her unexpected NIL journey, from confusion to a $1.5M brand built on purpose and team-first values. Discover how she redefined what NIL can look like in college sports.

Paige Bueckers Opens Up About Ground-Breaking NIL Journey originally appeared on Athlon Sports. Before NIL was more than just a three-letter acronym, Paige Bueckers was already a household name in ...

Bueckers - the star of UConn's National Championship squad - was the top-selling overall college athlete across the entire NIL Store network, that includes over 25,000 athletes and more than 100 ...

Dallas Wings guard Paige Bueckers (5) gives autographs to fans following her team’s win in an WNBA basketball game, on Tuesday, June 24, 2025, at College Park Center in Arlington.

Former UConn and Duke All-Americans and National Player of the Year winners Paige Bueckers and Cooper Flagg will forever be linked, not only for their on-court accomplishments but also their NIL ...

Dallas Wings guard Paige Bueckers (5) waits for returning to the court during the second half of an WNBA basketball game against the Minnesota Lynx at College Park Center, Friday, May 16, 2025, in ...

Paige Bueckers and Gatorade have worked together for years now, ever since the former UConn star became the first NCAA athlete to sign an NIL deal with the sports drink brand.

DALLAS — After winning the NCAA championship with UConn, Paige Bueckers says she placed a giant Wingstop order with DoorDash: $540 for 400 wings and fries, the receipt showed.

Some might say it’s good, while others think it takes something away from the game. Regardless of how people feel, this era is here to stay, and everybody will just have to adapt. Perhaps they should ...

Before the NIL era officially started, “ Paige Buckets ” took college basketball by storm. Paige Bueckers put together a standout freshman season at UConn as she won National Player of the Year and ...