Target made its Circle Week announcement last Monday as part of its back-to-school promotion events. College students and teachers will both receive a one-time 20% off storewide discount with Target Circle. The company is also holding the pricing offered last back-to-school season.

The retailer hopes to both steal some of Amazon’s sales thunder in July and pad its own bottom line at a time when it needs it. While shoppers will no doubt head out this July 4th holiday weekend to take advantage of the myriad sales on offer,

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.