KARACHI: The Federation of Pakistan Chambers of Commerce and Industry (FPCCI) has warned of a potential cooking ...

KARACHI: Sheikh Umer Rehan, Chairman of the Pakistan Vanaspati Manufacturers Association (PVMA), has urged the ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...

Articles written by Varsha Venugopal ...

Articles written by Saibal Biswas ...