The full ad will air during Super Bowl LIX on Feb. 9, where the Kansas City Chiefs and Philadelphia Eagles will face off for the championship.

Shaboozey has chart-topping hits that are dominating the soundwaves, but he’s just warming up. The “A Bar Song (Tipsy)” artist exclusively tells Life & Style that new music with a “New Orleans legend” is on the way.

In the preview, Shaboozey is seen preparing for a video shoot when he eats a Nerds Gummy Cluster. Old-timey music plays from a speaker behind him and colorful Nerds begin to spread all around him, eventually overtaking his guitar. A pink Nerd helps makes that happen and shares a smile with Shaboozey, who strums a few gentle chords.

For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth. The musician behind the hits "A Bar Song (Tipsy)” and “Good News” used to spend Halloween "super excited to open up my bag" and look to and to see how many boxes of Nerds were inside.

Nerds hit the scene in 1983 — the same year as the song used in last year’s ad — as part of a line of candies marketed under the Wonka name. Ferrara acquired Nerds, as well as Laffy Taffy, SweeTarts, and Bottle Caps. The company also acquired Jelly Belly in 2023.