It’s a tough time to be an agency. You could be forgiven for feeling as though your perceived value is at an all-time low. While agencies strive for creative differentiation, tangible insight and ...

SRMG and Naif Alrajhi Investment strategic partnership is designed to advance growth across the media and advertising ...

Bain & Company’s latest study explores the implications of “zero-click” journeys, in which AI summaries compress the decision ...

Mohamed Megahed from Aleph explains why the MENAT region holds immense potential and shares ways to unlock it.

Tailwind EMEA's Sofoklis Ioannou explains that the days of treating safety as an afterthought or brand equity disconnected ...

Four Agency Worldwide's Louay Houri shares the need to sit with Saudi creatives, listen to them and understand what drives ...

Crowd’s Tom Berne claims that the Middle East has a pitch problem. He says it’s time to end idea theft in the Middle East.

MCH Global’s Uli Stanke shares how agentic AI and the experience paradox are shaping the future of experiences in marketing.

Leaders from four industry sectors take the stage to unpack the challenges surrounding shaping talent in an ever-evolving ...

Motivate Val Morgan’s Sahal Valliyot shares a musical metaphor representing the highs and lows of the effectiveness of video ...

Today, it’s about strategic content delivery: the right creators, platforms, formats and audiences, writes Walee's Rizk ...

The brand film showcases how Du services integrate across business, entertainment, transport and personal connections.