Announced May 12, the deal cuts tariffs for 90 days, easing pressure on sectors like optical and vision care.

Prevent Blindness is urging the public to show support for the EDVI Act and its goal of promoting children’s vision and eye ...

A kids-focused optometry practice provides significant financial growth opportunities while allowing ODs to make a meaningful impact in children’s lives.

These pint-sized frames are smarter, more adaptable, and built with a touch of everyday magic like temples that bounce back, ...

Strategic cost management is essential to maintain financial health . Here’s how to identify areas where you can safely cut ...

Lifestyle icon Martha Stewart debuts her chic new eyewear collection for Spring/Summer 2025, with bold shapes and colorways ...

As U.S. families grapple with ongoing economic uncertainty and rising costs from tariffs and added fees, new consumer data from VTEX shows 82% of Americans say clear pricing and no hidden fees are ...

The event highlights the urgent need for collective action to address the global eye health crisis.

Have a little frill to wipe up a spill with the Eye of the Tiger: Reversible Hand Towel from Crae. Machine washable and ...

Here’s the great part: Lackluster behavior is just a behavior. Behaviors are actions learned over time. Therefore, they can ...

This year’s initiative reinforces the importance of wearing UV-protective eyewear for long-term eye health.

Follow one student’s journey through a typical day while offering actionable advice for engaging prospective students in the ...