The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with ...

It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas ...

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement ...

Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a ...

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual ...

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever ...

US fund Football.Enterprises has launched a $150m (€131.5m) bond to acquire football clubs worldwide, while in Europe ...