In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE ...

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly ...

Free refills and milk are back at the stores, with certain exceptions, all a part of the Seattle-based company’s January ...

Changes arrive at Starbucks US. cafés on Monday, including a new code of conduct, free refills and the return of condiment ...

New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...

CEO Brain Niccol said the company created the roles of North America chief store officer and chief store development officer as part of the chain’s new operating model.